hey all,
i've been doing my research on livity, looking at their website, and found it to be really interesting.
With reference to teenage cancer trust, they work alongside eachother to promote a 'safe- sun' campaign'. Their most well known campaign, and probably most successful, featured 'Paolo'. These adverts were quite risque in their content, using lines such as "Paolo wants to rub you* *with factor 15 suncream' and were based mainly on innuendo; this proved to be a success among teens.
Blog you soon x
No comments:
Post a Comment