Evaluation Report

Before meeting with Sam and his team at Livity, I felt slightly anxious- I had never done a ‘Live’ brief before and was worried that I might not be able to produce a ground breaking idea to meet their standards. However, on our first meeting with Sam, I felt at ease as they made our whole group feel relaxed and welcomed.
As I had had no previous knowledge of what type of work Livity or Teenage Cancer Trust (TCT) did, I decided to research both parties. I was impressed with youthfulness of Livity- it was set up by young people and run by young people. This gave me the impression that they were the perfect marketing company to be working with TCT, as their own team members would be able to identify with their target audience.
The idea behind TCT immediately struck me as a worthy cause. Providing teenagers with their own wards in cancer units seemed both logical and necessary, as they would otherwise be put with infants or the elderly- neither of which are age groups particularly comparative to teenagers. Not to sound clichéd, but it made me feel good to know that the reason behind the work we were spending so long producing was a worthy and significant one.

From my initial ideas of a floral, mehndi-esque designs and sequenced statements, I feel as if I have produced a fitting and relevant outcome to the brief. With the main idea of promoting the website www.rubitin.com in mind, as well as the information Sam gave us about TCT, I produced the four required statements fairly fast. They are ‘Rub it in…’, ‘Rub it into her legs…’, ‘Rub it into his chest…’ and ‘rubitinuk.com’. The two middle statements played on the fast facts Sam had given us- men are more prone to getting cancer on their chest and women on their legs.
I purposely created a sequence of statements that were deliberately unfinished as I wanted the audience to go and find out more for themselves, hence the last statement being just the web address. This way I would be able to achieve the brief of getting people to sign up the website in a simple manner and without preaching.

When I presented my four statements to the Livity team, they were impressed with the intricacy of detail and they way I had produced a sequence. However, it became an issue when ‘placement’ was mentioned, as it seemed problematic produce this as an advertisement. My initial idea of placement for my statements was in a magazine publication, putting the statements in consecutive pages, so that it ran in the sequence intended.
However, though this wasn’t a bad idea it wasn’t gripping either. Sam then noticed the reference to mehndi (he had noticed it before but was worried about stereotyping!) and suggested I take the idea back to its roots, actually applying mehndi on people with the ‘Rub it in’ website hidden among the intricate patterns.
Here are some pictures of mehndi patterns I have applied with the website included:


I was pleased with the results of these pictures and the effect of the henna tattoos when placed on the body. These were only primary tests and I will soon do proper designs and photograph them in a more professional manner.

The outcome of my four prints did not come to life as well as I had hoped. Unfortunately on two of my prints, the acid etched more away than intended, leaving the print looking blurred and slightly ineligible. The text input on my prints also didn’t flow that well in a sequence as they were all slightly different sizes. I had planned to rectify this mistake but found the process to be too long in such a short period of time. To demonstrate the effectiveness of the same size text, I will be doing a Photoshop version of these prints.

This module has been, by far, the best we’ve done all year in Design. I feel as if we were not wasting our time in the production of these prints and, it has in fact renewed our inspiration for the course we have chosen. We have for the first time been able to interact and work with one another as a group, sitting around one table and discussing our ideas and how we would produce them.